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CH1 Fitness came to us for an identity that was contemporary and impactful. We designed current CH1 emblem and pieced together a visual identity to match. The C emblem is built on the idea of repetition – the gradual building of fitness through staying consistent with workouts. The bespoke typography is a play on the gym’s physical setting nestled deep within Chester’s Grosvenor shopping centre. Inside the space is an industrial, modern oasis for fitness fanatics.