How to Train Employees to Handle Social Media. Some ideas for managing social media in-house. If you want your social media to work, take the time to understand how your employees may interact with it and how to provide the proper guidance and policies.
A brand advocate is someone who will actively sell your brand for you; they love your brand and want everyone to know it! This handy "field guide" should help your business pinpoint who your brand advocates are, and how to engage them.