Event Marketing

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Delta invited runners to map their routes with string on a large map of Manhattan. Photo: Courtesy of Delta

See Delta’s Creative Strategy to Tap Into New York City Marathon Buzz

The airline’s activation two weeks before the event is an example of how the brand is seeking to insert itself into important moments in one of its key markets.

Guerrilha Marketing #marketing #branding #experientialmarketing

Major sponsor Citi Open's lounge included low-slung couches in bright tennis white and a faux greenery hedge. #BizBash #eventdesign #BizBashDC #eventprofs

How This Food Award Show Channeled Art, Music, and Political Activism

The Restaurant Association of Metropolitan Washington celebrated the region's food service industry at a splashy gala that didn't skimp on fun.

#marketing #branding #events #premiums

#marketing #branding #events #premiums

Bridgestone, the official tire of the N.F.L., sponsored a football throw tent at the Super Bowl Fan Zone at 8th...

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers

Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The cele...

Named the Bud Light House of Whatever, the new activation took over a downtown Phoenix hotel and played off the brand's marketing tagline: "The Perfect Beer for Whatever Happens." Produced by Mosaic, the experience ran from January 30 to February 1, and organizers aimed to treat guests to "Up for Whatever," or unpredictable, experiences. Photo: Getty Images for Bud Light

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game

Here's a look inside Super Bowl parties from brands like Bud Light, DirecTV, ESPN, Rolling Stone, Playboy, and more.

The Joy Generator lets users log into their Facebook profile and receive their personalized flavor match #branding #marketing

AdNews: Cadbury uses Facebook to determine your personal flavour - AdNews

Does what you like on Facebook correlate with what type of chocolate bar you should be consuming? Cadbury think so and its latest experiential campaign may prove it

Tic Tac Tub at Wireless festival 2013 #experience #branding #marketing #events

Tic Tac Tub at Wireless festival 2013 #experience #branding #marketing #events

Oversized Billiards Promotions

Oversized Billiards Promotions

Citroen Event - This Citroen event served to introduce the auto brand’s new Airbump technology in an immersive and memorable way. The activation took place i...

sampling train station #sampling #marketing #branding #events #experience

sampling train station #sampling #marketing #branding #events #experience

sampling activation #branding #events #marketing #activation #sampling

sampling activation #branding #events #marketing #activation #sampling

integrated creative direction and leadership

Miller Lite Bar 75 #branding #events #marketing #experience

23 Must-See Brand Experiences From This Year's Governors Ball

Here’s how brands such as State Farm, Bacardi, and more incorporated their messaging and products into the New York music festival.