Measuring—and delivering—what consumers really want

The 30 Elements of Consumer Value: A Hierarchy

When customers evaluate a product or service, they weigh its perceived value against the asking price. 30 “elements of value”—fundamental attributes in their most essential and discrete forms.

kompendium wiedzy nt. tego jak dobrze zrozumieć klienta/użytkownika

International Institute of Business Analysis (IIBA), the association for business analysts, offers the BABOK Guide, CBAP and CCBA certifications

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.

Know Your Customers’ “Jobs to Be Done”

Social Media Is Too Important to Be Left to the Marketing Department Why companies need a cross-functional social media team.

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