Hasła reklamowe kampanii „Truth in Vodka” promujące wódkę Sobieski na amerykańskim rynku: „We Designed a Bottle to Suit the Spirit Inside. Notice the Lack of La-Di-Da.” „Sex May Sell, But It Has Nothing to Do with the Making of Great Vodka.” „Who Needs Superdelegates? We’ve Got a Whole Country Behind Us. The #1 Premium Vodka in Poland.” „The #1 Premium Vodka in Poland. Finally, an Endorsement that Matters.”
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I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
The brand is Silberman's fitness center and its support media medium is a creative billboard. It is largely humorous making it memorable and effective as the moderately obese male looks like he is weighing down his side of the scale.