This item is a Fat Quarter (approx. of Permin Aida cross stitch fabric fabric, colour "Antique White". The Permin colour number for this fabric is In charts from the US, it is often referred to as Wichelt fabric.
DMC’s partnership with children’s book illustrator Tamar Nahir-Yanai has resulted in beginner-friendly embroidery kits. Each one includes a lightly embellished pre-printed fabric with DMC embroidery floss.