Visual Identity - The rise of craft beer over recent years has not only highlighted the triumph of flavour, taste and expertise over mass-market blandness, but has also made a new audience aware of the unique and artisan approach to marketing and packaging—the craft of visual language. Pumped, a crowd funded art book from authors Ashley Kollakowski and Andrew Emery, is a celebration of this aspect of the business, assembling over 100 examples of UK and European design and illustration from ind
