Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. Pipeline marketing sees the
INFOGRAPHIC: Inbound Marketing Funnel by Smart Insights Digital Marketing. Love the simplicity! Do you have a content strategy for all stages of the buying cycle? This will help identify "holes" in your sales funnel!