It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
This split image and type is design well because of the greyscale coloring. Target audience Design- overall the font selection was perfect because it is still readable. I like the white space on the right gives the illustration depth.