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The typical :60 second radio commercial comprises, at best, 165 words. On average, each word of the commercial costs a Maine small business 60-cents. To make every word count, we have put together a list of five things not to include in your commercial because they take-up valuable words. Eliminating these things will allow you the time necessary to create the most engaging and compelling commercials possible: 1. Avoid Using Your Phone Number...
There are 5 steps necessary to achieve measurable results from a radio advertising campaign. The Small Business Guide To Effective Radio Advertising outlines these steps in a clear and concise way. The guide will help you: Choose the objective for your campaign Choose the right radio stations Choose the right time of day to advertise Plan the length of your campaign Create an effective radio commercial