The way the letters are aligned cause them to look like a honey comb. This was an effective way to use the lettering. The color choice gave it that extra push, but it would also look good in black and white.
theklob: “ An aesthetically driven exercise wherein the ‘object of desire‘ explores the ability of an internal structure to effect the exterior an the object. At moments of an extreme distortion of the interior organization, the outermost layer is.