Arla Foods had developed a product with only the natural sweetness of fruits and berries. Our task was to design a packaging and communications concept to appeal to both families and natural yogurt lovers.
Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its' origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imita