It is well known the AXE EFFECT. The advertisement campaigns always emphasise how irresistible a man becomes by using AXE deodorant. We found another AXE advertisement, they make use of the exits signs which guide us into safety.
Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would look on them.