Artur Strzalkowski
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9) Even though Airbus, Boeing's most formidable rival, has outsold Boeing recently, when consumers think of aircraft, we remember the 747, the 737, not the Airbus a350. Boeing's 7x7 aircraft designation simply rolls of the tongue. Ease of recall and brand association further position Boeing in the forefront, category place-holder piece of mental real estate consumers hold for commercial aircraft.

9) Even though Airbus, Boeing's most formidable rival, has outsold Boeing recently, when consumers think of aircraft, we remember the 747, the 737, not the Airbus a350. Boeing's 7x7 aircraft designation simply rolls of the tongue. Ease of recall and brand association further position Boeing in the forefront, category place-holder piece of mental real estate consumers hold for commercial aircraft.

Boeing and Airbus picture comparison

Boeing and Airbus picture comparison