When it comes to the way a brand presents itself to the world, there are no accidents. In most cases, every logo and talking point is carefully considered, ruthlessly focus-grouped, and closely analyzed before it’s presented to the public.
Color Wheel (Moses Harris, Moses Harris's chart was the first full-color circle. The 18 colors of his wheel were derived from what he then called the three 'primitive' colors: red, yellow and blue. At the center of the wheel, Harris showed that black