Make Lipstick Last The key to long-wearing, transferproof lipstick is layering, says Dick Page, the artistic director of Shiseido Cosmetics. First, apply color directly to your lips. Next, separate a two-ply tissue and hold one sheet against your lips while dusting translucent loose powder on top. Remove the sheet and apply another layer of color. Blot one last time with the remaining sheet and you’re good to go—for hours.