As one of Sydney’s emerging investment companies, The Path approached Made to design a new logo mark. In response our team created an eye-catching identity that symbolises strength, security and reliability.graphic design logo inspiration design sydney m
The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
John Bertram and Yuri Leving have a new book, "Lolita: The Story of a Cover Girl: Vladimir Nabokov’s Novel in Art and Design," which explores, "the problem of capturing Nabokov’s psychologically complex story in a single image.