To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
Inspirational - as you can see from this Coop knonsum ad it shows pair of lungs using vegetables, and tells us that you that this company has on all vegetables, this implies eating vegetables will make you healthier than someone who doesn't.