To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
Inspirational - as you can see from this Coop knonsum ad it shows pair of lungs using vegetables, and tells us that you that this company has on all vegetables, this implies eating vegetables will make you healthier than someone who doesn't.
Greenpeace commissioned Moscow-based BBDO Russia created a series of ads to raise awareness about genetically-modified organisms. The text in the ad, cropped out of the above image, says, "The DNA of genetically modified plants may contain the genes of
BBDO Moscow created these interesting advertisements for Greenpeace to educate consumers about genetically modified foods. They made creatures out of vegetables to emphasize the theme of their campaign "Do you know what you eat?