Highlights are bright and contours are dark. Use bronzer or darker eyeshadows (in the crease) to create depth or contour, and use illuminators, highlighting pencils, etc. to brighten up the face for the highlight areas. It will make a huge difference!
Caption said lab, but this pup has the beautiful weimeraner coloring. This type of lab gets that all the time! It's actually a silver lab, it's a new color that's been introduced to the breed but has yet to be identified with the akc!