What your customer defenitely DOESN'T WANT are banners hitting blindly everyone around. What he WANTS is 1-to-1 dialogue and individual messages. The age of real personalization is coming, so learn how to use it wisely.
SALESmanago's guide to successful A/B testing in email marketing
Your customers view product online, but in the end they make a purchase in the traditional store. Check out what is the scale of ROPO effect and how does it affect marketers' work.
Polish marketing automation guru shares his business secrets http://on.fb.me/1aMweIL