New Pure Color Envy Defining EyeShadows! These shadows bring out the best properties of a cream, powder and gel—all in one. They glide on silky, blend effortlessly, and stay on all day. Apply dry for a softer, more translucent finish or wet for more intense color and depth. Each shade comes in a high-visibility finish: Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic).
