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Targeted Advertising tips, news, stats, and solutions.
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Bring It On
Targeting sports audiences ensures that your message is reaching an audience who is active for half the year
Marketing And Advertising
Tell The Truth
Speak The Truth
Stats to prove the power of data-driven marketing.
If you're a small business owner, you probably think you can't afford Big Data. Well, you probably already have a great deal of data at your fingertips.
You don’t want to pay for ads that aren’t in front of the right people—audience targeting will make sure your message reaches the relevant consumer.
Audience targeting--such as geographical, contextual, and remessaging--helps you filter who sees your digital ads.
Audience Targeting is “using observed, declared and predictive consumer data to create targetable audience segments.” But what does that really mean?
audience targeting stat
Learn how data allows you to identify unique audiences and customize your marketing for them through audience targeting.
Marketing to your core demos is key to increasing revenue and building lasting relationships with customers or clients.
In the great, big world of audience targeting, you are only as good as your data.
Learn the difference between AND and OR targeting below and start to challenge your digital strategist’s recommendations!