PR, marketing międzynarodowy i globalny

Pojęcie marketingu międzynarodowego i globalnego. Podstawowe pojęcia i zagadnienia.
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Popularne hasztagi używane w międzynarodowym środowisku tłumaczy

Popularne hasztagi używane w międzynarodowym środowisku tłumaczy

Informacje dotyczące tłumaczeń tekstów marketingowych oraz ich adaptacji i lokalizacji

Informacje dotyczące tłumaczeń tekstów marketingowych oraz ich adaptacji i lokalizacji

Podstawowe informacje na temat planowania strategii marketingowej.

Podstawowe informacje na temat planowania strategii marketingowej.


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Every brand has a truth point – and that point is always the point of contact: the moment when the customer makes contact with the brand, to buy, to ask, to complain, to enquire…Everyone whose studied marketing for any time nods at this obvious point. But interestingly, while all brands acknowledge

Every brand has a truth point – and that point is always the point of contact: the moment when the customer makes contact with the brand, to buy, to ask, to complain, to enquire…Everyone whose studied marketing for any time nods at this obvious point. But interestingly, while all brands acknowledge

Server Room Cabling Hell - Skull

Server Room Cabling Hell - Skull

Top 10 Marketing Books of All Time | Inc.com

Top 10 Marketing Books of All Time

Top 10 Marketing Books of All Time | Inc.com

How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels? You can’t. Here’s What You Can Do Experience is whatever the customer perceives it to be – and you cannot micro-manage it completely. But what you can do is influence that experience by b

How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels? You can’t. Here’s What You Can Do Experience is whatever the customer perceives it to be – and you cannot micro-manage it completely. But what you can do is influence that experience by b

Everybody is at a different starting point, but we all must feel empowered to find our greatness, one step at a time. #bikinbodyworkouts #fitforlife

Everybody is at a different starting point, but we all must feel empowered to find our greatness, one step at a time. #bikinbodyworkouts #fitforlife

I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere […]

I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere […]

The model for achieving ambitious growth is well documented: a combination of organic and inorganic growth that sees companies looking to gain market share at the expense of their competitors in markets they already occupy, as well as looking for inorganic growth through an adjacent market strategy

The model for achieving ambitious growth is well documented: a combination of organic and inorganic growth that sees companies looking to gain market share at the expense of their competitors in markets they already occupy, as well as looking for inorganic growth through an adjacent market strategy

As brand leaders, we need to constantly be open to all of the unfamiliar ways story can come to life. Not only are many of the familiar methods over-saturated, the way we consume content is going to continue to change.

As brand leaders, we need to constantly be open to all of the unfamiliar ways story can come to life. Not only are many of the familiar methods over-saturated, the way we consume content is going to continue to change.

“If you can’t measure it, you can’t manage it.” Peter Drucker This wisdom of Peter Drucker holds true for brand equity. But to measure or manage it, you must first understand it. Executives and marketers alike are often confused about what brand equity actually is. Is it the asset value of the brand

“If you can’t measure it, you can’t manage it.” Peter Drucker This wisdom of Peter Drucker holds true for brand equity. But to measure or manage it, you must first understand it. Executives and marketers alike are often confused about what brand equity actually is. Is it the asset value of the brand

10 Actionable Ideas To Stop Destructive Comparison!

10 Actionable Ideas To Stop Destructive Comparison!

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